5 TikTok Marketing Tips for Growing Your Business Online

5 TikTok Marketing Tips for Growing Your Business Online

If there’s one thing you can’t deny about TikTok, it’s the huge popularity it enjoys. And that too particularly within the teens or the younger age audience.

However, recently, there has been an increase in the user base of older age groups on TikTok, which has turned it into a more complete social marketing platform for brands and businesses.

That said, you must also keep in mind that there are many controversies surrounding the platform currently, with some of them claiming that it doesn’t handle user data and privacy safely.

If you’re still looking to market on TikTok, however, you will need to stick around as we walk you through some effective tips to help you get going on this new social platform as a marketer.

Make Use of Hashtags

Just like using hashtags on Instagram, using relevant hashtags is important on TikTok too. It helps create a kind of SEO (Search Engine Optimization) effect for your posts.

Putting relevant hashtags make your post appear in the search results whenever a user searches for that particular hashtag. And given that many hashtags can get a huge number of searches, it’s certainly a good way to gain visibility for your posts.

If you’re not sure what hashtags to use for your posts, simply type in a broad keyword into the search bar and a list would pop down with the relevant hashtags related to the term you type in. Use the ones that are both popular and relevant to your post.

While you’re free to use as many hashtags as you want, the thing is that these hashtags would appear in your video’s caption, which is restriction to 100 characters.

In other words, you would want to limit yourself to using just two to three hashtags. But if you do it right, then even two hashtags can fetch a decent amount of exposure for your posts.

Utilize Influencer Marketing

TikTok is similar to Instagram when it comes to building an audience by partnering with established influencers in your niche. Influencer marketing is something that works pretty well on all social platforms, and TikTok is no exception.

Influencers are users who already have a large follower base on TikTok and a good reputation. Their posts generate a good amount of engagement as their followers are both active and interested in their content.

You can easily find these influencers in your niche by searching for some relevant keywords and finding the top posts for them. You will find many of your niche’s influencer accounts in the search results.

However, while it’s a good start, it’s still not a very reliable way to search for influencers. This is because while they may have a good following and even a good engagement rate, it’s hard to find out if your target audience follows them or not.

To help new brands and businesses find the right influencers that can help them market to their target audience better, TikTok has come up with the TikTok creator marketplace.

You can get a lot of insights about different influencers in your niche there, including their gender, age and more. It will help you reach to your target audience much better.

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Go with the Trend

Often times, there are different topics trending on TikTok. Videos made around those topics usually get much higher engagement than others while the trend lasts.

Finding the current trends and making interesting, unique videos around them can be a good way to make some of them go viral. And once a few of your videos go live, you will suddenly have a lot of followers in no time.

But remember, these trends are often short-lived so you will have to act fast. Try to put up the video on a trending topic right when it’s growing in popularity, and not when it’s at the peak of its popularity.

By simply following this simple method you will increase the chances of making your video go viral significantly.

Buying TikTok Followers

Let’s face it. TikTok is all about popularity. Nobody likes to follow someone with a few hundred followers.

More importantly, your videos are unlikely to get the attention from your target audience that they deserve if your profile is not appealing. Any frankly speaking, any account with like a few hundred followers or even less is not very likely to be appealing to users.

On the other hand, if you have a few thousand followers to begin with, it will make your real potential target followers take note and take your content more seriously. It’s simply a psychological factor too.

When you have a decent number of followers, people believe you must be doing something right and your videos must be interesting. Basically, it helps create a kind of snowball effect.

TikTok Ads

Once you have a bit of an established profile with a few thousand followers, you may be able to build a much larger brand awareness or gain a lot more followers by running TikTok ads.

TikTok offers 5 different ad options to advertisers to meet their specific advertising needs, as well as more than a few tools to set up your ads right.

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However, small businesses often like the in-feed ads the best as they get them the most results. In-feed ads make it much easier to get the attention of your target audience, while your ads also come off as much less promotional and more like a post than an ad, which is not the case with some other types of ads where it’s obvious that it’s a promotional post.